Our Story
Fika Spice™ didn’t begin as a business. It began as a way of living—shaped over more than 30 years together through movement, family, and a deep commitment to doing life well.
Athletics were at the center of it all. Basketball gyms, track meets, early mornings, and long drives became the rhythm of our lives. We trained, competed, coached, and raised our four children in that same environment—where passion, consistency, and daily habits mattered. Through it all, we learned something simple but powerful: how you take care of your body each day shapes everything. Energy, recovery, focus, and long-term well-being are built in the small choices you make over and over again.
That understanding led us to explore simple, natural ways to support the body—especially through foods and spices rich in naturally occurring antioxidant compounds. Not through complicated routines, but through something sustainable. Something we could actually live with every day.
And for us, it always came back to one place—coffee.
No matter where we were, we found a way to make it. At campsites in state and national parks, waking up to damp firewood after a storm. In quiet moments before games. In small-town coffee shops discovered between basketball tournaments and track meets across the country. Coffee was constant. But more than that, it became a pause—a moment to reset, to connect, to breathe.
We didn’t realize it at first, but we were living the spirit of fika all along.
For Holly, that connection runs even deeper. She grew up with fika as part of her Swedish heritage, learning it from her grandmothers. Some of her earliest memories are of slowing down with a warm drink, something sweet, and meaningful conversation. It wasn’t just about coffee—it was about presence, connection, and taking time for what matters. That idea stayed with us and quietly shaped how we lived.
Over time, our worlds came together—athletics, wellness, coffee, and the tradition of fika—and a simple idea began to take form.
What if we could create something that brought all of this into one daily ritual?
We started small, adding Ceylon cinnamon to our coffee, drawn to its smooth, naturally sweet warmth. Then we kept going. We introduced rich cocoa for depth, Madagascar vanilla for aroma, and gradually added more carefully selected spices—each chosen for its flavor, balance, and naturally occurring plant compounds. What began as curiosity turned into years of testing, refining, and perfecting. Not in a lab, but in real life—at our kitchen counter, on the road, between games, early in the morning and late at night.
We weren’t trying to create a product. We were creating something we wanted to use every single day.
What emerged was Fika Spice—a thoughtfully crafted blend of nine warming spices designed to elevate coffee and so much more. But what it represents goes far beyond flavor.
It reflects a belief that doesn’t have to be complicated. That the most powerful routines are often the simplest ones. That what you do consistently matters more than what you do occasionally. And that life, no matter how busy, deserves moments of pause.
Fika Spice fits into real life. With just a simple sprinkle, your coffee becomes warmer, richer, and more satisfying—without syrups, additives, or extra effort. But more importantly, it becomes a moment. A breath between the busy. A reset in the middle of the day. A reminder to slow down and be present.
Today, Fika Spice carries the story of everything we’ve lived—decades of athletics, family, travel, learning, and refining what truly matters. From gym floors to mountain mornings, from competition to quiet connection, this blend has been part of our everyday life.
And now, it’s something we get to share.
For the athlete pushing for more, the parent balancing everything, the early riser chasing goals, and the coffee lover who simply wants something better—Fika Spice is an invitation. Not to do more, but to experience more in what you’re already doing.
Because the smallest daily rituals, done with intention, can shape a life.
So wherever you are, take a moment. Make your coffee. Sprinkle it in. Slow down.
Fika Spice— The Spice That Loves You Back
Sincerely, Holly and John
